Santiago Fernández de Valderrama
AI Product Manager · Solutions Architect · AI Forward Deployed Engineer
Spanish tech entrepreneur with 16+ years building products. Founded Santifer iRepair in 2009, scaling it to 30,000+ repairs with AI-powered automation achieving 90% self-service before selling the business in 2025.
Now builds production AI systems: the omnichannel AI agent Jacobo (n8n + ElevenLabs + tool calling), a Self-Healing Chatbot with 71 automated evals and 6-layer jailbreak defense, Career-Ops (a multi-agent job search system with 631 evaluations), and a custom Business OS with 12 Airtable bases and 2,100 fields.
Certified by Anthropic (Claude Code, MCP, AI Fluency, Teaching AI Fluency) and Airtable (Builder, Admin, AI App Builder). Teaching Fellow at Maven AI Product Academy.
Seeking senior remote roles in EU/USA
Experience
Founder & Product Lead
Santifer iRepair — 30,000+ repairs, 90% AI self-service, exit in 2025
Airtable Consultant
LICO Cosmetics — D2C architecture with Airtable for cosmetics brand
Test Coordinator
Everis / NTT DATA — Analyst, medical coding thesaurus with RL
Projects
Self-Healing Chatbot
Production LLMOps with 71 evals, 6-layer defense, agentic RAG
AI Agent Jacobo
Omnichannel AI agent with sub-agents, 90% self-service
Career-Ops
Multi-agent job search system, 631 evaluations
Business OS
Custom ERP with 12 Airtable bases, 2,100 fields, 50+ automations
Programmatic SEO
4,730 pages from Airtable as headless CMS, 2M+ impressions
Certifications
Anthropic
Airtable
Make Academy
Education
- Maven — AI Product Management Bootcamp (Teaching Fellow)
- BIGSEO — Master in Artificial Intelligence
- BIGSEO — Master in SEO
- ETSI — Universidad de Sevilla
Press
Salir de compras: Una solución exprés para el teléfono
Diario de Sevilla · 2014
Community
Frequently Asked Questions
Who is Santiago Fernández de Valderrama?
Santiago Fernández de Valderrama (also known as santifer) is a Spanish tech entrepreneur, AI Product Manager, and Solutions Architect based in Seville, Spain. He founded Santifer iRepair in 2009, scaling it to 30,000+ mobile device repairs with AI-powered automation that achieved 90% self-service. He sold the business in 2025 as a going concern. He now builds production AI systems: multi-agent orchestration with n8n and ElevenLabs, self-healing chatbots with automated evaluations and prompt injection defense, LLMOps tooling with Langfuse, and agentic RAG with Supabase pgvector. He is certified by Anthropic in Claude Code, MCP, and AI Fluency, and by Airtable as Builder and Admin. He serves as Teaching Fellow at Maven AI Product Academy. His full portfolio is at santifer.io.
What has Santiago built?
Santiago has built five major production AI systems. Jacobo is an omnichannel AI agent handling WhatsApp, voice (ElevenLabs), and phone calls with specialized sub-agents, achieving 90% self-service. The Self-Healing Chatbot is a production LLMOps system with 71 automated evals, 6-layer jailbreak defense, agentic RAG with Supabase pgvector, and a closed-loop that generates tests from real production failures. Career-Ops is a multi-agent job search system with 631 evaluations, 10-dimension scoring, and ATS-optimized AI resume generation using Playwright and Puppeteer. The Business OS is a custom ERP with 12 Airtable bases, 2,100 fields, and 50+ automations powered by n8n. His Programmatic SEO engine generated 4,730 static pages from Airtable as a headless CMS, driving 2M+ impressions on Google.
What certifications does Santiago have?
Santiago holds 12 professional certifications from three organizations. From Anthropic: Claude Code in Action, Introduction to Model Context Protocol, Advanced MCP Topics, Building with the Claude API, AI Fluency Framework and Foundations, Teaching AI Fluency, AI Fluency for Educators, and AI Fluency for Students. From Airtable: AI App Builder Certification, Airtable Builder Certification, and Airtable Admin Certification (earned 2024-2025). From Make Academy: Make Advanced (2024). He also serves as Teaching Fellow at the AI Product Management Bootcamp at Maven, led by Marily Nika (ex-Google PM), where he assists in training product managers on AI integration.